Soulland's creative inspiration is Silas Adler, born in Denmark, but with links to Sweden and Tanzania. This young Scandinavian had an upbringing in the alternative surroundings of Jutland. He also spent time in Gothenburg, Sweden before moving to Copenhagen.
The contrasting lifestyles of the countryside alternative lifestyle and the urban life of Gothenburg and Copenhagen has heavily influenced Silas's work as both a graphic artist and also a designer. Work began in the form of homemade t-shirt prints back in 2002 and has grown into full sized menswear collections that have a distinctly minimalist european look.